Beauty loyalty cards compared: The Perfume Shop, Debenhams, Holland & Barrett, Boots and Superdrug
Rules checked 6 Oct 2026 to 8 Oct 2026 · How we verify
Each of these cards earns only at its own shop, so the best beauty loyalty card is the one for the shop you buy from. What differs is how much each gives back, what you get on your birthday, how long points last, and which bonus offers are running.
At usual rates, The Perfume Club gives the most back: 5p (5%) at The Perfume Shop. Superdrug Health & Beautycard gives the least, 1p (1%), though bonus offers and points events can multiply it.
The five beauty cards side by side
| Card | Back per £1 | Birthday | Points expire | Bonus offers now |
|---|---|---|---|---|
| The Perfume ClubThe Perfume Shop | 5p | 15% off | 12 to 13 months from earning | 0 |
| Debenhams Beauty ClubDebenhams | 3p to 5p | 10% to 20% off | 12 months from earning | 0 |
| H&B&MeHolland & Barrett | 4p | A free product | After 12 months unused | 0 |
| Boots Advantage CardBoots | 3p | None stated | After 12 months unused | 15 |
| Superdrug Health & BeautycardSuperdrug | 1p | None stated | 2 years from earning | 2 |
Card by card
The Perfume Club
5p (5%) back per £1
- Usual rate:
- 1 point per £1, in store, online and in the app, each point worth 5p
- Birthday:
- 15% off your first transaction in your birthday month, once, with a date of birth on your account.
- Points expire:
- Points expire 12 months from the end of the month in which you earned them. An account unused for 36 months may be closed, and its points lost. Expiry rules
Earning is capped at 4,000 points in any rolling 12 months, and up to £25 of rewards can be used in one transaction.
Bonus offers running now
No bonus offers running that we have confirmed.
The Perfume Club offers and how to earn moreRules checked 7 Oct 2026
Debenhams Beauty Club
3p to 5p (3% to 5%) back per £1
- Usual rate:
- 3 to 5 points per £1, on beauty and home fragrance at debenhams.com, by tier, each point worth 1p
- Birthday:
- A 10%, 15% or 20% birthday discount on one transaction, by tier.
- Points expire:
- Each point expires 12 months after it is issued. Expiry rules
New members get 3 points per £1; the rate rises to 4, then 5, as your spending in a year moves you up a tier.
Bonus offers running now
No bonus offers running that we have confirmed.
Debenhams Beauty Club offers and how to earn moreRules checked 6 Oct 2026
H&B&Me
4p (4%) back per £1
- Usual rate:
- 4 points per £1, in store, online and in the H&B app, each point worth 1p
- Birthday:
- A free product from a short list, with no purchase needed, collected in a UK or Irish store within 14 days of your birthday.
- Points expire:
- Points expire only after 12 months with no purchase on your account. Expiry rules
A member can hold at most 10,000 points (£100), so spend them as you go.
Bonus offers running now
No bonus offers running that we have confirmed.
H&B&Me offers and how to earn moreRules checked 7 Oct 2026
Boots Advantage Card
3p (3%) back per £1
- Usual rate:
- 3 points per £1, in store, online and in the app, each point worth 1p
- Birthday:
- The Advantage Card page, help and terms mention no birthday reward.
- Points expire:
- Boots removes the points from an account not used for one year. Expiry rules
Club members get 8 points per £1: Parenting Club on baby products, Over 60s Rewards on Boots brands.
Bonus offers running now
4x Advantage Card points (quadruple points) when you buy a meal deal including a new festive main. In store only.
Ends Tue 20 Oct 2026 · Checked 5 Oct 2026 · Selected members
Double Advantage Card points when you buy Estée Lauder.
Ends Tue 20 Oct 2026 · Checked 5 Oct 2026 · Selected members
Double Advantage Card points when you buy John Frieda.
Ends Tue 20 Oct 2026 · Checked 5 Oct 2026 · Selected members
All 15 Boots Advantage Card offersBoots points eventsRules checked 6 Oct 2026
Superdrug Health & Beautycard
1p (1%) back per £1
- Usual rate:
- 1 point per £1, in store, online and in the app, each point worth 1p
- Birthday:
- The Beautycard page, terms and help mention no birthday reward.
- Points expire:
- Each point lasts 24 months from the date it is earned. Superdrug’s FAQ says an account unused for 12 months is closed and its points expire (one clause of the terms gives 36 months). Expiry rules
Once you spend £25 with the app linked to your card, your next app or online order earns “x10 bonus” points.
Bonus offers running now
Up to 800 bonus Health & Beautycard points when you shop online in Superdrug's In Your Prime event: 400 points when you spend £40, 600 when you spend £60 or 800 when you spend £80 on selected beauty, fragrance and personal care
Ends Mon 12 Oct 2026 · Checked 8 Oct 2026
Earn double Health & Beautycard points when you order online and collect in store.
No end date published · Checked 8 Oct 2026
Superdrug Health & Beautycard offers and how to earn moreRules checked 7 Oct 2026
Beauty loyalty cards FAQ
Which beauty loyalty card gives the most back?
At usual rates, The Perfume Club at The Perfume Shop: 1 point per £1, with each point worth 5p, so 5p (5%) back. Debenhams Beauty Club matches it at its top tier. Then Holland & Barrett at 4p, Boots at 3p and Superdrug at 1p in every £1. Each card earns only at its own shop, so the best one is the card for the shop you buy from.
Which beauty loyalty cards give a birthday treat?
The Perfume Club: 15% off your first transaction in your birthday month, once, with a date of birth on your account. Debenhams Beauty Club: a 10%, 15% or 20% birthday discount on one transaction, by tier. H&B&Me: a free product from a short list, with no purchase needed, collected in a UK or Irish store within 14 days of your birthday. For Boots and Superdrug, the scheme’s own pages mention no birthday reward. Birthday rewards are discounts or gifts, not points.
Which beauty loyalty schemes run double or triple points events?
Boots and Superdrug. At Boots, double points is 6 points per £1 and triple points 9 points per £1, so 9p back in every £1 while it runs. At Superdrug, double points is 2 points per £1 and triple points 3 points per £1, so 3p back in every £1 while it runs. Neither publishes a calendar of events, so we list each one on the scheme’s page while it runs.
Every rate, birthday reward and expiry rule was read on the scheme’s own website or in its terms, on the date shown. Every UK scheme we cover is compared in our loyalty points value index and points expiry rules.